Clytemnestra’s infant by Tantalus is also murdered, presaging the more familiar loss of another child. Then, Agamemnon kills her husband, king Tantalus of Maeonia, and forces her to marry him. An ominous scene introduces the Spartan princess as she peers into a ravine rumored to be the repository of the remains of dead infants. This method affords potential readers the unique opportunity to make a personal connection with both the novel and its author.Casati’s impressive debut adds to the growing ranks of novels that reframe the Greek myths from a feminist perspective, with her portrayal of Helen of Troy’s twin sister, Clytemnestra. Casati has supported the digital marketing campaign by promoting the novel on her own social media platforms. In their social media posts, the publisher remembers to appeal to their target audience by emphasising the powerfully feminist nature of this book. Michael Joseph also engages with Twitter users who have posted their responses to the novel, thus encouraging more readers to share their opinions online. On Twitter, Michael Joseph has made a particular effort to capture and post moments from Casati's impressive tour of Waterstones locations throughout England. This post not only displayed Clytemnestra’s lustrous gold cover and rose-red sprayed edges, it also drew attention to the themes of retribution and reclamation present within Casati’s retelling.
On 28 September 2022, with an Instagram post consisting of a cover reveal and promotional video, Michael Joseph launched the novel’s social media campaign. Drawing largely on influencer and social media promotion, Clytemnestra’s digital marketing campaign has masterfully generated excitement for Casati’s debut.
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